Crafted for women who prioritize quality self-care and sophisticated grooming, WAW blends comfort, elegance, and professionalism.
About Global Group L.L.C
Leading Beauty, Wellness & Health Innovation Across the Middle East
Strategically based in Muscat, Global Group blends global luxury with Omani heritage. Our ecosystem features the B.E.ST beauty store, the premier BEE cosmetics event, B.E.A.M marketing agency, and B.E.T.C professional training academy. This synergy is completed by WAW, an exclusive salon for women, and high-end fitness at SOLO Gym.
A Holistic Lifestyle Ecosystem
We unify a trend-setting beauty store, a premier cosmetics event, and professional training with marketing and wellness under one visionary umbrella.
By Experts, for Experts
Our team leverages specialized knowledge to deliver elite beauty academy certifications, world-class marketing solutions, and premium fitness experiences.
Muscat’s Luxury Gateway
Strategically headquartered in Oman’s cultural heart, we bridge international luxury standards with regional authenticity and local expertise.
The Global Group Family
Explore our diverse portfolio of specialized businesses, each offering unique expertise and services while benefiting from the Global Group ecosystem.
Coming in 2026
BEE Oman 2026
The premier beauty exhibition in Oman, connecting
professionals, brands, and beauty enthusiasts in a dynamic
environment designed to showcase innovation and foster
valuable connections.
- April 23-25, 2026
- Oman Convention and Exhibition Center
- 10:00 AM - 8:00 PM Daily






