Crafted for women who prioritize quality self-care and sophisticated grooming, WAW blends comfort, elegance, and professionalism.





About Global Group L.L.C
Leading Beauty, Wellness & Health Innovation Across the Middle East

Based in Muscat, Oman's cultural capital, Global Group bridges international luxury standards with regional authenticity. Our integrated ecosystem includes trend-setting showroom (B.E.ST), prestigious beauty events (BEE), world-class marketing solutions (B.E.A.M), professional certification programs (B.E.T.C), exclusive women's wellness sanctuaries (WAW), and boutique fitness experiences (SOLO Gym)
A Unified Beauty Ecosystem
We bring together exhibitions, marketing, training, and consumer experiences under one visionary umbrella.
By Experts, for Experts
Our team brings decades of industry knowledge, passion, and dedication to every brand we develop.
Strategic Regional Presence
Based in Muscat, we're strategically positioned to serve and connect the entire Middle East region.
The Global Group Family
Explore our diverse portfolio of specialized businesses, each offering unique expertise and services while benefiting from the Global Group ecosystem.
LATEST UPDATES
News & Announcements
Stay updated with the latest announcements, achievements, and developments from Global Group and our subsidiaries.
Getting Ready
Starting a Business
Global Opportunities
EXPANSION ANNOUNCEMENT
NATIONAL DAY CELEBRATION
Coming in 2026
BEE Oman 2026
The premier beauty exhibition in Oman, connecting
professionals, brands, and beauty enthusiasts in a dynamic
environment designed to showcase innovation and foster
valuable connections.
- April 23-25, 2026
- Oman Convention and Exhibition Center
- 10:00 AM - 8:00 PM Daily
